Social media users now share up to 1.8 billion images daily across different platforms and apps. The Visual Social Media Lab seeks to better understand this explosion in social media images and its impact on society.

A key aim of the lab is to develop new methods and analytical approaches by bringing together expertise from a range of academic disciplines as well as industry. Academic disciplines represented in the lab include: Media & Communication Studies, Visual Culture, Software Studies, Sociology, Computer Science and Information Science. The lab team involves academics and industry researchers from The University of Sheffield, Manchester School of Art (MMU), University of Wolverhampton, Royal Holloway, University of London, and Pulsar.

We work with a range of different project partners outside of academia, including the Food Standards Agency. We also provide leadership and policy advise through the World Economic Forum’s Global Agenda Council on Social Media and the Big Boulder Initiative. Through other aspects of our work we intend to contribute to the programmes of the Photographer’s Gallery and Digital Innovation at Manchester Metropolitan University.

We welcome inquiries about postgraduate research and post-doctoral opportunities and are happy to discuss a range of funding opportunities.



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