I have a PhD in Social Sciences and Digital Media (2004-2007) from Università degli Studi di Roma ‘La Sapienza’ and a fellowship at the McLuhan Program in Culture and Technology at the University of Toronto where my research focused on Immersive Media, the evolution of Audiences and the rise of Social Software. Over the past ten years I have been running innovation programmes for tech startups, agencies and public organisations delivering a wide range of data-driven products and experiences for the social media, research, gaming and adtech industries. I’m currently Vice President of Product at social analytics firm Pulsar and Chief Innovation Officer at research consultancy FACE, where my work focuses on designing systems and research frameworks that help analyze social data and extract insights from the web in real time using computational social science and data visualisation. Most of my research work on social data has been focusing on virality, social influence, content diffusion, audience segmentation and channel performance.
I’m excited that the Visual Social Media Lab is experimenting with new ways of mining images to tackle one of the most pressing challenges in contemporary research and develop new ways of understanding audiences and society.